orbit baby

With an emphasis on advanced safety and engineering, the Orbit Baby brand is continually recognized for its innovation, ergonomic design and environmentally friendly focus. The challenge in this project was to redesign the packaging of the Orbit Baby line of accessories to achieve a fresh, attention-grabbing, and coherent new look. While concepting on this packaging I strived to create modern, contemporary and stylish designs that would appeal to the millennial mom. Designed at Stapley-Hildebrand + packaging, branding, illustration, art direction

Initial concepts for packaging
Chosen concept with refinements
Pattern for packaging inserts
Extension of chosen concept
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