Community Coffee is a brand that prides themselves in rich heritage, premium coffee beans, and dedication to their community.
The challenge in this project was to refresh both their brand identity and packaging in order to increase shelf impact and create a sense of timeless modernity. While redesigning their brand and packaging I worked to maintain and emphasize key brand equities such as family heritage and their Community Coffee red.
Designed at Stapley-Hildebrand
+ branding, brand identity, packaging, package extension