Caress aspires to be the most sensorial female brand in mass. The brand equity is rooted in "feminine positioning," fragrance and moisturization. The challenge in designing this promotional packaging was to create a premium design that would lessen its emphasis on a holiday gifting, but rather the ambition would be to create a sophisticated enough design that could sit on the shelf all year long. When I designed this packaging, I strived to stay true to the tone and "allure" of the Caress brand and at the same time elevate the design aesthetic of the Caress gift packs. Designed at Stapley-Hildebrand + branding, packaging

Back to Top